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    深圳欢乐海岸喜茶LAB店
    7069 2020-02-19T02:18:53 12 [佳作]
    设计师: 陈贤栋
    作品类别:餐饮空间
    深圳欢乐海岸喜茶LAB店说明:

    本案结合深圳科技元素,营造电子沉浸体验,以园林为“形”,体验为“境”。通过意境、未来、灵感三个维度,营造出集科技抽象景观体验感为一体的“沉浸式体验园林”。

    HEYTEA and TOMO Design jointly created a Modern Garden —— the first HEYTEA LAB in Shenzhen.

    Based on the sci-tech atmosphere of Shenzhen, TOMO aims to provide brand new e-experience in the garden-like lab. Here artistic conception, future and inspiration are combined together, creating an “immersive experience garden” which integrates sci-tech and landscape experiences.     

     

    消费力的提升和数字化的便利,推动着新兴的消费模式和消费力量的嬗变及成型,中国正加快步入新的消费时代。在新消费力量涌动,新消费主义盛行的今天,如何协助喜茶这一当红的新式茶饮品牌传递个性主张,一展其在品类创新、体验创新、业态集合上的商业战略姿态,迅速敏捷地优化每一个可能的消费接触点,营造沉浸式的互动消费体验,成为东木设计担纲深圳***喜茶LAB旗舰店创作时的核心逻辑。

    The improvement of consumption and the convenience of digitization have promoted the transformation and formation of new consumption patterns and consumer groups. China is accelerating its entry into a new era of consumption. Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.

     

    面对复杂的项目背景和商业环境,设计师的创作逻辑建立在喜茶品牌对消费场景体验化的洞察之上,超越常规的设计参照系,在解构消费人群需求层次与情绪符号的基础上,延展喜茶在消费升级层面的商业价值发挥空间,谋略规划运作,实现独到创意,用设计创造空间价值和全新体验。

    Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers’ demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, DOME has successfully created the space value and new experiences with unique creativity.

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