HEYTEA and TOMO Design jointly created a Modern Garden —— the first HEYTEA LAB in Shenzhen.
Based on the sci-tech atmosphere of Shenzhen, TOMO aims to provide brand new e-experience in the garden-like lab. Here artistic conception, future and inspiration are combined together, creating an “immersive experience garden” which integrates sci-tech and landscape experiences.
The improvement of consumption and the convenience of digitization have promoted the transformation and formation of new consumption patterns and consumer groups. China is accelerating its entry into a new era of consumption. Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers’ demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, DOME has successfully created the space value and new experiences with unique creativity.